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Marketing: Recommended Resources

A research guide for finding Marketing resources in the BC3 Library and on the Internet, complied by the BC3 Librarians.

Suggested Databases for Marketing Articles

Google Scholar Search

Google Scholar includes both books and articles. Be careful when selecting that the source is reputable. If an article is not made freely available online, remember that you can use the BC3 Library's Request an Article service to request it and we will do our best to obtain it and email it to you - free of charge.

Company and Industry Information Resources

The Academic Article

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Reference Librarian

Jennifer Greenwald's picture
Jennifer Greenwald
Contact:
724-287-8711 ext. 8292

Print and Electronic Books in our Library

Locating Books

The BC3 Library has both print and electronic books about marketing, advertising and other subjects related to business. They are all listed in the BC3 Library Catalog where you will find Dewey call numbers to locate books on the shelves (lower level of the library) and links to connect you to e-books. E-books can also be searched separately in our two e-book collections: e-Book Central by Proquest and e-Book Collection by EBSCO.

Browsing the Stacks

Marketing and Social Media books are located in the 658.8 area of the library.

Advertising industry and campaigns can be found in the 659.1 section.

Marketing and Business Video Resources

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Interlibrary Loan a BOOK

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Request an ARTICLE