Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Suggested Databases for Marketing Articles
Business Source Premier
Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is superior to the competition in full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
Vocational and Career Collection
Vocational & Career Collection is designed for vocational and technical libraries servicing high schools, community colleges, trade institutions and the general public. This collection provides full text coverage for nearly 340 trade and industry-related periodicals.
Designed specifically for public libraries, this multidisciplinary database provides full text for nearly 1,700 periodicals with full-text information dating as far back as 1975. Covering virtually every subject area of general interest, MasterFILE Premier also contains full text for nearly 500 reference books and over 164,400 primary source documents, as well as an Image Collection of over 592,000 photos, maps & flags. This database is updated daily via EBSCOhost.
Academic Search Premier
This multi-disciplinary database provides full text for more than 4,600 journals, including full text for nearly 3,900 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.
Statista is a statistics portal that provides data on over 80,000 topics from more than 10,000 different sources including agriculture, advertising, health, hospitality, consumer goods, and much more. Ready made tables are available for download as images to insert into presentations.
Credo Reference provides Topic Pages, which offer background information on a particular topic that can give you an easy starting point and pathways for further research; Access to hundreds of in-depth subject encyclopedias and handbooks covering every major subject from Accounting to Art History and Shakespeare to Einstein; and Mind Maps that visually show relationships between topics and keywords.
Google Scholar includes both books and articles. Be careful when selecting that the source is reputable. If an article is not made freely available online, remember that you can use the BC3 Library's Request an Article service to request it and we will do our best to obtain it and email it to you - free of charge.
Company and Industry Information Resources
D & B Hoovers
D&B Hoovers offers detailed corporate and financial information on public and private companies, industry markets research, and analysts reports.
Full text articles from over 800 U.S. newspapers including local newspapers like the Pittsburgh Post-Gazette and the Butler Eagle.
New York Times
BC3 students and employees can sign up for free access to the New York Times through Butler County Community College's NYT Academic Pass Subscription.
1. Go to http://www.accessnyt.com
2. Search for Butler County Community College from the list of institutions
3. You MUST use your BC3 email when setting up your NYT account
4. You will need to re-register for the NYT annually
Open Educational Resources
The Academic Article
Click the smiling Librarian to view how to quickly evaluate an academic article.
Style Guides and Citation Help
How do I cite my textbook? Click image
Print and Electronic Books in our Library
The BC3 Library has both print and electronic books about marketing, advertising and other subjects related to business. They are all listed in the BC3 Library Catalog where you will find Dewey call numbers to locate books on the shelves (lower level of the library) and links to connect you to e-books. E-books can also be searched separately in our two e-book collections: e-Book Central by Proquest and e-Book Collection by EBSCO.
Browsing the Stacks
Marketing and Social Media books are located in the 658.8 area of the library.
Advertising industry and campaigns can be found in the 659.1 section.
Marketing and Business Video Resources
Films on Demand
Films are organized by category, including Business Education, Ethics & Law, Management, and Marketing.
Related Guides by the BC3 Library
Ask a Question
Schedule an Appointment
Interlibrary Loan a BOOK
Request an ARTICLE