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Marketing: Recommended Resources

Marketing Search Box Central

Google Scholar Search

Google Scholar includes both books and articles. Be careful when selecting that the source is reputable. If an article is not made freely available online, remember that you can use the BC3 Library's Request an Article service to request it and we will do our best to obtain it and email it to you - free of charge.

Marketing and Advertising Journals in our Library Catalog

Company and Industry Information Resources

Marketing and Business Video Resources

The Academic Article

Click the smiling Librarian to view how to quickly evaluate an academic article.

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Print and Electronic Books in our Library

Locating Books

The BC3 Library has both print and electronic books about marketing, advertising and other subjects related to business. They are all listed in the BC3 Library Catalog where you will find Dewey call numbers to locate books on the shelves (lower level of the library) and links to connect you to e-books. E-books can also be searched separately in our two e-book collections: e-Book Central by Proquest and e-Book Collection by EBSCO.

Browsing the Stacks

Marketing and Social Media books are located in the 658.8 area of the library.

Advertising industry and campaigns can be found in the 659.1 section.

BC3 Library Catalog

eBook Central

EBook Collection

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Schedule an Appointment

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Interlibrary Loan a BOOK

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Request an ARTICLE

Reference Librarian

Jennifer Greenwald's picture
Jennifer Greenwald
Contact:
724-287-8711 ext. 8292